We didn’t want to be in either of those clubs.”
“They were either very high fashion or super outdoor. “Walking through stores we couldn’t find things that spoke to us from an aesthetic standpoint as well as a fortitude standpoint,” says Smith. Smith and West have been sharing an office for 20 years, first as film production partners, working on such indie titles as “Requiem for a Dream” and “Religulous,” and eventually transitioning into the apparel business. But most jackets are in the $395 to $695 range. “Our mentality is: Can you do whatever you’re trying to do and still go to work or dinner?”Īether prices go from $45 for a tank top to $1,195 for a leather moto jacket. “We make activity-based things,” Smith says. Drawstring Everyday Pants come in a refined knit twill, making them stylish enough to wear with heels, and merino leggings are the ultimate base layer for Descent ski pants designed to make your rear end look good. The Merino Half-Zip, curve-hugging ribbed sweater is ‘70s retro-good. And a no-stitch, welded-seam design on Aether’s Oceanic board shorts prevents chafing while giving the shorts the versatility to go from surf to shop.įor women, the Capsule down parka with a hidden hood is pillowy soft but not so puffed that it isn’t flattering. For lounging, quilted detailing elevates the Hybrid Hoodie to something special. (The padding is removable.)įor skiing, the Fusion Shell is distinguished bycolor blocking, an ergonomic fit and a hood big enough to fit over a helmet. The Eclipse quilted leather moto jacket (designed in collaboration with Italian motorsport brand Spidi) is handsome enough to go to dinner but fully armored for rough riding. In stores now for men, the camo-printed Alto jacket is a modern take on the English quilted field jacket, and the Nimbus jacket is a 3-in-1 weather system with a waterproof charcoal wool exterior that gives it a dressed up look. … The outcome is the uniform that city nomads need nowadays.” “High quality performance materials meet minimal and timeless design, as well as subtle branding. “Aether entered the high-end sportswear category at a time when it basically did not exist yet,” he says. “Because you can live in the city, have a real job and escape on the weekends.”ĭavid Fischer, chief executive and founder of, has been following (and wearing) the brand since 2010.
“We’re about design, architecture … espresso - embracing living in the city,” says Smith, 43. flagship on La Brea Avenue has a walk-in freezer, chilled to 9 degrees for coat testing, and a curated selection of man toys, including a $19,850 Ducati motorcycle, a $1,500 electric skateboard, a $2,000 folding kayak, a $174 axe and books on subjects such as subterranean London and container architecture.
Their new Aspen store, opening this month, is their fourth, adding to locations in New York, San Francisco and L.A. Tropez (with a private chef in tow), Smith and West are documenting their adventures and gear in photos for their Aether Journal in print and online. So, whether they are taking their Fusion pants skiing on the fiords of Norway or their Expedition jackets on a group motorcycle ride from Milan to St. The Aether (pronounced ether, and meaning the upper air) brand ethos is built around the founders’ own work hard-play hard, adventure-based lifestyle. Their bread-and-butter is clothing for the cosmopolitan urban dweller, but what they are really selling is the weekend warrior dream. Smith and West are on their way to having a luxury sport lifestyle brand to rival Moncler, Belstaff, the North Face and Patagonia - and they’ve done it while avoiding the cliché Polar fleece What started six years ago with six men’s jacket styles has since evolved into a range of men’s and women’s performance gear and off-duty athleisure for mountain, motorcycle, gym and street. Sick of ski wear that screamed logos and neon hues, former filmmakers Jonah Smith and Palmer West set out to make winter coats sophisticated enough to wear in the city. Aether Apparel is the rare outerwear success story from L.A.
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